Amy Louise is an up and coming makeup artist, based in Sydney, Australia. She grew up with a love of art and used to create her own fashion shows as a child. Applying makeup and crazy hair styling to the other children in the neighborhood. Inspiration came from catalogues sent in the mail and Disney movies – that love of dressing up and make believe never left her. The creative drive combined with a strong desire to allow women to look their best led to a career in makeup artistry. She studied under international instructor Donna Mee who taught her the tricks of the trade for creating beautiful looks both on and off screen.
The twenty something finished her degree in Business before pursuing makeup full time. Bubbly and creative – the ability to create flawless looks and enhance individual’s natural beauty shines through in her work. Currently, e works for fashion websites doing makeup and model portfolios. Her favorite part of being a makeup artist is to be among creative people and learn from their stories.
Interview with Amy Louise Makeup Artist from Sydney, Australia
When did you know a career in beauty was for you?
As a child I used to borrow my mother’s makeup and apply it to my friends when they came over. I had set up my own beauty salon in my room and I had a big vanity with a mirror where I would lay out my makeup.
By the time I reached high school I thought the only way to be successful in the world was to pursue a serious corporate career – so I put aside my love of makeup and creativity to study a Bachelor of Business at University. I majored in advertising and fashion. During this time I was able to intern at a modelling agency and combine my love creativity with my business training to become a professional makeup artist.
How did your career begin in the world of beauty?
My career in beauty began when I was working in fashion and interning at a modelling agency. I started out at an online store that held weekly photoshoots to photograph the latest clothing collections. I was called in to help with the hair and makeup for the shoots and plan the creative campaigns as I had studied advertising. This allowed me to gain firsthand experience on the job. After doing the makeup for the online store I was working for, I got asked to do makeup for other brands and stores. Then I began to network and meet other photographers, stylists and models who I now work with regularly.
Did you have any formal makeup training?
I have always valued education and it was important to me to get the best training possible. I studied under international trainer Donna Mee. She is famous for doing makeup on Cindy Crawford and launching Makeup Forever in the United States.
As well as formal training I have learnt a lot on the job through assisting professional artists and working behind the scenes at fashion weeks.
Did you have to test a lot in the beginning to build your book?
The first six months of my career I interned at a local modelling agency. This is where I was able to meet a lot of up and coming photographers and models to test with. I was also sent on test shoots with the newer models to do makeup and assist them with posing. It was a great introduction the industry and I learnt how to pitch my ideas to photographers and magazines and pull a shoot together. As well as learning the different makeup looks needed for camera.
Tell me about your experience as a makeup artist?
I never have a typical day – each one is different. Working with different people all the time, I can be on location at the beach or shooting couture in an abandoned warehouse.
Preparation starts before the shoot, researching the team I will be working with, the desired looks and getting my kit ready. A typical day is eight hours on either location or in a studio.
There is always a very creative buzz and lots of excited talking and swapping of ideas. Then you can find the team congregated around the camera trying to view the images. Most shoots involve working with a team that includes a stylist, photographer and model. Bigger shoots have assistants to help with the lighting and positioning of props.
Cities and countries where you have worked as a makeup artist?
I have worked in Melbourne, Sydney and Brisbane within Australia. As well working overseas in New Zealand, Hong Kong and London, England.
Where are you currently established?
I am based in Sydney, New South Wales, Australia. So lots of my work includes shooting for summer campaigns against the backdrops of Sydney’s beaches.
Do you currently work for a company or freelance?
I freelance and work with other photographers, stylists and designers.
Tell us what a dream job is for you?
My dream job would be to work on fashion film or do makeup for the Victoria Secret Runway. I love the effortless glamour that the Victoria secret makeup evokes.
What sets you apart from other makeup artists? Why would I want you to give me a makeover?
I am very bubbly and creative, I always like to make the talent feel at ease when they are in my chair. The biggest thing that sets me apart is the advanced training in product application and corrective beauty.
As well as doing models, I can show the average woman how to enhance her best features and minimize the appearance of any flaws. This is done through contouring and highlighting but unlike the typical advice for a heavy handed application, I can do it so its invisible to the naked eye and your face just looks ‘better.’
Humans perceive symmetry as being the most attractive. So my makeup application allows for a very natural flawless look that adds symmetry to the face.
More About Amy Louise Makeup
Fashion Model Photo Credits:
- Model: Carrie @ Ava Models – Hair: Giancarlo @ Botanico Salon Photograph: Kristina Shapranova ( in content )
- Nora @ AVA models – Photographer: Tina Sun @ Tinashootspeople CLothing: Alexandra Malpass Couture
- Model: Hannah @ Chadwicks – Photographer: Lauren Von Trapp Makeup: Amy Louise
- Model : Paris Younger – Photographer: Becca Fitzgerald